Since Google is a search engine company, it is only natural that they are bursting at the seams with SEO tools to improve the ranking of your domain. Whether that’s Analytics, Adsense, Adwords, Search Console, or Tag Manager, Google wants to make your life as easy as possible, getting the best possible ranking for your site.

The problem is that as more and more services are introduced, they become a bit scattered and disjointed. Who has time to log into five or more Google SEO tools each day to check traffic stats, ad revenue, and the latest things needing fixing? You’re too busy watching dogs skateboarding on YouTube. So things start falling through the cracks and eventually get forgotten about.

So when Google introduced Site Kit for WordPress, everybody got excited because you can now see everything on your WordPress dashboard. If you have a SEO developer on your team, they can also see everything, and you don’t have to give them the login details for your Google SEO accounts.

Setting Up Google Site Kit

Site Kit was in quite a lengthy beta, and in my experience, it is still a bit buggy. But Google is methodically ironing out all of the remaining kinks with regular plugin updates. But you should still expect some bumps in the road as you set it up.

  • Click on Site Kit and then Dashboard.
  • After clicking Start Setup, you will be asked to verify ownership of your website by signing into Search Console. So click Sign in with Google.
  • After entering your login details, you will see what information Sitekit wants from your account. Since you are using a Google account to use a Google service, I think we can safely say it is safe to proceed. Click Allow.
  • Right away, you will see Search Console stats populating your Sitekit section on WordPress. But it will now invite you to connect to various other services, such as Adsense, Analytics, and PageSpeed Insights. You don’t have to connect to them, but if you have live accounts on these platforms, then why not use them? Just click Connect Service and sign in as before.
  • The page will then confirm whether or not you are now successfully connected.
  • If you use Optimize and/or Tag Manager, you can also log into those services too. But since I don’t use them, I didn’t bother.

I should point out that if you connect Adsense, then Google will place Adsense adverts wherever they want on your site, without your control and input. If that disturbs you, then leave Adsense disabled.

Troubleshooting Installation Bugs

The biggest issue with installing Sitekit right now is that it sometimes doesn’t work when installing. In particular, you often get a redirect_uri_mismatch error message when trying to connect services.

I’ve often found that leaving it for a while and going back to it later will suddenly make it work. Another alternative is to go to SiteKit–>Settings and clicking the Reset button. This will disconnect everything and take you back to the start of the setup wizard to start again. You will need to go into your Google account settings first and revoke access permissions for SiteKit.

If that doesn’t work, uninstall the plugin, and use an FTP program to delete all traces of SiteKit from your domain. Then revoke Sitekit’s access permissions in your Google account, reinstall the plugin, and start all over again.

Hopefully these teething problems will be temporary.

Viewing Your Google SEO Data In Your WordPress Backend

Now that the plugin is installed, let’s see what it shows you.

  • First, where your search engine traffic is coming from.
  • The Search Funnel gets more specific with number of impressions, clicks, unique visitors and completed goals.
  • PageSpeed Insights tells me how fast my website loads. Judging by these numbers, I obviously have a lot of work to do in this regard.
  • The Adsense section shows me my current earnings. As you can see, I won’t be taking early retirement anytime soon.
  • The last part shows me my current popular articles on my site. Each one gives me the number of clicks and impressions and the Adsense section tells me how much money I’ve made from that article.

As well as saving you time not having to continually log in and out of each platform, SiteKit can also help your SEO developer, and even give your writing team an easy way to see which articles are performing well.