The Internet has modernized our lives and moved most of what we do to the online world. We communicate, relax, learn, watch, and shop from the comfort of our own home or mobile device.
In this age of advancing technology, people are looking for quick, easy, and seamless digital experiences. How can your sites consistently deliver a positive user experience and meet user expectations? By using eCommerce chatbots on their websites.
Advancements in technology are having a massive impact in online ventures. They literally transform the way people connect with you and can improve their overall experience on your site. This includes chatbots.
What Is a Chatbot?
Chatbots are interactive programs that simulate human conversation. Predefined scripts and artificial intelligence-based machine learning drive communication. When a person asks a chatbot a question, the response is based on what is available in the knowledge database. If there is no response currently included, many chatbots will direct the conversation to a human operator.
Chatbots replicate human interaction patterns. They are programmed using artificial intelligence (AI) to enable computers to learn by themselves. Over time and with each interaction, chatbots will grow in scope and get more relevant.
People want to be able to find what they are looking for and get their questions answered quickly and easily when browsing online.
If your website doesn’t offer what the site visitor expects, they will lose them. Chatbots provide an on-demand, real-time two-way communication channel.
How else can chatbots help your site?
- By enhancing user service.
- By improving efficiency.
- By increasing website interactions.
- By helping to manage online stores.
Site owners that want to streamline a vast number of user interactions and provide better experiences should consider using chatbots. Some of the most popular ones are:
LivePerson will automate most industries’ messaging and integrate it into many messaging channels, such as Facebook Messenger, WhatsApp, and your website.
Developed by IBM, Watson Assistant can understand call logs or historical chats, search in the knowledge database for answers, respond to people asking for more clarity, recommend training materials, and direct inquiries to human service representatives.
Inbenta is a chatbot that can detect the context of every conversation and answer questions accurately. It also offers a dialogue manager for crafting custom conversation paths and flows.
Used by major brands like Editable Arrangements and Intuit, Bold360 uses its own patented natural language processing technology.
Its conversational AI remembers the context of a conversation, interprets complex discussions, and learns how to deliver accurate responses to questions.
Internet users today want to browse on any platform they use. 90% of people expect seamless site use across multiple devices and channels. This shows the importance of omnichannel readiness for websites.
Whether people are using their iPhone, iPad, or desktop, they want a seamless internet experience. Implementing an omnichannel chatbot in multiple channels such as WhatsApp, Facebook Messenger, and your website will enable users to interact from their channel of choice. It also allows the site to manage all interactions from a single platform.
There are several different ways for people to communicate with a business and everyone has a different preference. They include:
- Online chat
- Support tickets
Website developers need to create a service that will adapt to the preferences of all their website visitors.Chatbots provide this by integrating all possible means of communication across all platforms.
Reducing Bounce Rate and Abandonment
Abandoned shopping carts, forms, email captures, quizzes, etc, are a common occurrence for site owners. People browse, make choices, begin processes – and then leave without making a purchase.
- 75.8% of people abandon their carts before making a purchase.
- 23% of people leave their carts because they have issues with the shipping.
- 34% abandon a site when they are required to create an account before proceeding.
Using chatbots can reduce these bounce rates by:
- Tracking people when they begin a new process. When someone doesn’t complete an action, chatbots can activate reminders and texts to bring them back.
- Sending notifications via a chatbot can help guide people to your desired goal in an unobtrusive manner.
- Recommending other related content during a site visit.
To remain competitive online and keep the focus of site users, website owners must stay up with the latest cutting-edge technology. Chatbots save time and money for site owners and help them manage their online presence more effectively.